Best Interview Questions to Ask When Hiring Top Talent for Different Industries

Check out nPloy’s list of questions to ask when interviewing candidates in tech, marketing, finance and more.

BlogHR Management
Recruitment hacks
Created by:
Iveta Stoyanova
May 16, 2025

Outline

Introduction

In the never-ending game of cat and mouse between recruiters and talent, finding the perfect candidate requires preparation and patience. With labor market trends and role demand changing by the hour, recruiters must always keep up with the trends to remain competitive and relevant.

However, there are certain guides an HR specialist can follow when preparing for a candidate interview. Keep on reading to find out which are the best questions to ask when hiring for different roles.

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Best interview questions by occupation

Without further ado, let’s dive right in! We’ve grouped the questions by professional occupation, but also added a few general, behavioral and situational questions that will help you get to know the candidate better.

And while this article is mainly for recruiters, candidates can also take a look in order to better prepare for an interview.

General interview questions

Love it or hate it, you can’t get past those. Each question can easily flow into a deeper conversation, highlighting more of the candidate’s strengths.

  • Tell me about yourself.
  • What motivates you to work in this field?
  • What are your strengths and weaknesses?

Now, on to the fun part. When hiring for specific roles, generic interview questions might be a great start, but they aren’t enough. To find top candidates who are qualified and meet the job’s unique requirements, it's critical to ask tailored questions that probe into technical expertise, situational thinking, and role-relevant experience.

IT & Technology 

Tech roles often require a deep understanding of systems, logic, problem-solving and adaptability. When interviewing, look for candidates who can communicate technical ideas clearly and collaborate cross-functionally.
Roles covered: Software Engineer, IT Specialist, Data Analyst, Web Developer

  • What programming languages are you most comfortable with, and why?
  • Can you walk us through a project where you solved a complex technical problem?
  • How do you stay updated with the latest tech trends or frameworks?
  • Describe a time you had to debug a critical issue under pressure.
  • How do you approach code optimization or refactoring?

Marketing and Communications & PR

Marketing professionals should have that blend of creativity and data-driven decision-making.
Roles covered: Digital Marketer, Marketing Manager, SEO Specialist, Content Strategist

  • How do you measure the ROI of a marketing campaign?
  • What digital tools or platforms do you use regularly (e.g., Google Analytics, SEMrush)?
  • Share an example of a campaign that failed. What did you learn?
  • How do you develop a content strategy from scratch?
  • Describe how you conduct market or audience research.

Client & Customer Service

These roles demand exceptional communication skills, empathy and performance under pressure. Look for candidates with resilience, persuasion and communication skills and a service-oriented mindset.
Roles covered: Sales Representative, Account Executive, Customer Support Agent

  • How do you handle objections during a sales pitch?
  • Walk me through your process for closing a deal.
  • Can you describe a time you turned a negative customer experience into a positive one?
  • What CRM platforms are you familiar with?
  • How do you maintain motivation during a slump in sales or customer complaints?

HR & Recruitment

HR professionals must balance people skills with policy enforcement and strategic hiring. Candidates should demonstrate empathy, discretion, and strong organizational knowledge.
Roles Covered:
HR Manager, Talent Acquisition Specialist, Recruiter

  • How do you ensure compliance with labor laws during recruitment?
  • Describe a time you mediated a workplace conflict. What was the outcome?
  • How do you approach building a strong employer brand?
  • What strategies do you use to reduce employee turnover?
  • How do you structure a successful onboarding process?

Accounting, Finance & Statistics

Roles in this occupation require precision, integrity, and analytical thinking. Accuracy and attention to detail are non-negotiable.
Roles covered:
Accountant, Financial Analyst, Controller, Bookkeeper

  • Walk me through how you prepare a financial report or budget forecast.
  • How do you ensure accuracy and compliance in your accounting?
  • What financial software are you proficient in (e.g., QuickBooks, SAP)?
  • Describe a time you identified a financial discrepancy. How did you resolve it?
  • How do you manage tight deadlines during audit or tax season?

Education, Curriculum & Teaching

Educators shape learning environments, often with limited resources and diverse student needs. Creativity and patience are key indicators of a strong candidate.
Roles Covered:
Teacher, Instructor, Educational Coordinator

  • How do you engage students who are struggling or disinterested?
  • What’s your classroom management philosophy?
  • How do you adapt your teaching style for different learning abilities?
  • Describe a time you introduced a new teaching method or curriculum.
  • How do you assess student progress beyond standardized testing?

Logistics and Transportation

These professionals ensure processes run smoothly and cost-effectively. When interviewing candidates, problem-solving and adaptability should shine through in their answers.
Roles covered:
Operations Manager, Supply Chain Coordinator, Warehouse Supervisor

  • Describe how you handle supply chain disruptions or bottlenecks.
  • What tools or systems have you used for inventory management?
  • How do you prioritize tasks in a high-volume environment?
  • Share a time you improved an operational process.
  • How do you balance cost-efficiency with quality control?

Design and Creative Arts

Creative roles thrive on vision, execution, and feedback-handling. Ask for portfolios or work samples to evaluate both quality and consistency.
Roles Covered: Graphic Designer, Copywriter, Video Editor, UX Designer

  • What’s your creative process from brief to final product?
  • Can you share a time your work received critical feedback? How did you respond?
  • How do you balance creative expression with brand guidelines?
  • What tools or software do you use most?
  • Describe your favorite project and your role in it.

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In conclusion

Interviewing is all about to reveal potential, character, and cultural fit. The most fulfilling interviews spark meaningful conversations and uncover not only what a candidate can do, but how they think and how they can contribute to your company’s bigger picture. 

The only thing left is to dive into nPloy’s vast candidate database and find the best talent for every role.

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