Hey there, recruiters and HR specialists! Have you already embraced the fact we’re living in an age of recruitment marketing, where attracting top talent requires more than just posting a job ad and crossing your fingers?

Today's job seekers are savvy, informed, and picky. They’re looking for roles that not only align with their skills but also resonate with their values and lifestyle. The best candidates are being courted by dozens of companies. Building a strong employer brand is one way to stand out and become the employer of choice. But how about mastering recruitment marketing?

Keep on reading to find out more about what recruitment marketing is, how it differs from employer branding and how to create a killer strategy to stand out.

Recruitment Marketing vs. Employer Branding

Let’s start by differentiating the two terms.

Employer Branding is about how your organisation is perceived as a place to work. It goes beyond cool job descriptions and fancy offices, it’s about the entire experience you offer - from the application process to employee retention. It is the consistent message that underpins all your hiring efforts. 

Recruitment Marketing focuses on the strategies and tactics used to attract potential candidates to your job openings. It involves promoting your job opportunities through various channels like social media, job boards, and email campaigns.

Simply out, recruitment marketing is the short-term actions you take to fill a role, while employer branding is the long-term strategy that builds your company's reputation as a great place to work.

Common pain points faced by HR professionals

Neglecting your employer brand and not putting any effort into recruitment marketing can lead to:

Getting candidates to notice your job postings can be tough, leaving you feeling like you're shouting into the void.

Recruiting can be expensive and balancing budget and quality turns into a challenge.

Sifting through applications can feel like searching for a needle in a haystack.

3 ways to elevate your Recruitment Marketing 

Use social media not only to showcase your company culture but also to post open jobs.

Clear, engaging, and inclusive job descriptions can make all the difference.

Track your recruitment metrics to understand what’s working and where you can improve.

Oh, if only there was a solution for your employer branding and recruitment marketing struggles. Actually, wait a minute…

How can nPloy boost your hiring

With nPloy, Employer Branding and Recruitment Marketing are included in the subscription. Depending on the period your team chooses, we'll include a variety of channels and formats that match your strategy and goals. But whatever the case is, the process remains more or less the same:

‍

This is the full process when it comes to Employer Branding. However, the Recruitment Marketing one is very similar.

Benefits of nPloy’s Recruitment Marketing Options

nPloy's innovative tools boost job post visibility, increasing engagement with top-tier candidates that fit the positions.

nPloy helps to showcase your company culture and values, making your brand irresistible.

With nPloy, you get more bang for your buck, reducing your cost per hire dramatically.

‍

Effective recruitment marketing is key to attracting the best talent and building a strong employer brand. With nPloy by your side, you can overcome common challenges, streamline your processes, and watch as top-tier candidates flock to your doors.

FAQs

What is the difference between recruitment marketing and employer branding?

Recruitment marketing involves short-term strategies and tactics to attract potential candidates to job openings, using channels like social media and job boards. In contrast, employer branding focuses on the long-term perception of the organisation as a workplace, encompassing the entire employee experience from application to retention.

Why is it important for companies to invest in recruitment marketing?

Companies need to invest in recruitment marketing to stand out in a competitive job market where top candidates are highly sought after. Effective recruitment marketing strategies help increase visibility, and engagement, and ultimately attract the best talent while also enhancing the employer brand.

What are common recruitment challenges HR professionals face?

Low candidate engagement, high cost per hire, and time-consuming application processes are among the most common challenges HR professionals face. Without a solid recruitment marketing and employer branding strategy, HR professionals may struggle to attract qualified candidates and manage hiring costs effectively.

What benefits does nPloy offer for recruitment marketing and employer branding?

nPloy provides custom employer branding and recruitment marketing campaigns that enhance job post visibility, boost engagement with top-tier candidates, and reduce the overall cost per hire. This integrated approach helps streamline recruitment processes and attract high-quality candidates.

‍