nPloy’s co-founder, Konstantin Tzonev, has recently shared his overview on the HR market in Bulgaria and Romania. He talked about the impact of AI on recruitment, and nPloy’s plans for global expansion.
As we continue to disrupt traditional hiring practices with our innovative approach and AI-driven platform, we’re giving you a peek behind the curtain into the future of HR and how we’re putting ourselves at the forefront of this transformation.
The Difference Between Job markets: Bulgaria vs. Romania
Bulgaria and Romania may be geographically close, but their job markets are significantly different from one another. This predetermines our approach in each country.
“Romania's job market is rapidly maturing, transitioning from IT and BPO outsourcing to a diversified outsourcing hub. This evolution places Romania ahead of countries still focused on IT and call centers.”, Konstantin says.
Both employers and talents in Romania are open to innovation, making them perfect candidates for our AI-driven recruitment platform.
The high demand for our hiring solutions indicates Romanian employers' recognition of the importance of standing out in a competitive market. This adaptability and openness to HR innovations have been a significant advantage for nPloy, helping us to rapidly scale and innovate.
Adoption Rates and Future Growth Expectations
Our team is extremely happy that nPloy has seen impressive growth in both Bulgaria and Romania, with more than 82,000 new users and over 370 new employers joining the platform last year. We’ve managed to overcome the initial scepticism and can proudly say that the platform's tailored solutions quickly resonated with both job seekers and employers. “The introduction of remote jobs significantly boosted our user base, emphasizing the growing demand for flexibility.” Konstantin noted.
Looking ahead, the main goal is to increase our presence in Romania by amplifying marketing efforts and boosting brand awareness.
We plan to grow our candidate base in Romania by over 300% in the next two years and establish nPloy as the go-to recruitment platform for companies across various sectors. The success we’ve experienced so far gives us the confidence to set ambitious targets. We are already witnessing substantial growth this year with an increase in both users and corporate clients.
The potential of Leveraging AI for Smarter Recruitment
While the tech sector is a natural fit for nPloy's automated job-matching capabilities, our platform has also attracted strong interest from the BPO and finance sectors. As Konstantin says, “These industries value the speed and accuracy our AI-driven platform offers, making recruitment more efficient and effective.”
And since there’s always room for improvement and expansion, the team at nPloy sees untapped potential in sectors like healthcare, pharmaceuticals, and blockchain.
“These industries are undergoing substantial shifts and require specialised talent. Our automated job-matching can systemise their hiring processes, ensuring quick placement of qualified candidates. We are actively exploring how nPloy can add value in these and other industries.”
We’re exploring opportunities to add value in these sectors, ensuring they stay ahead of the curve in HR innovations, and can’t wait to see what the future holds.
The Role of AI in Expanding Job Opportunities
“AI's real power lies in enhancing human capabilities and creating new opportunities for talents.”
And while the implementation of AI in recruitment has raised some concerns about potential job displacement, we couldn’t agree more with what Konstantin said. “At nPloy, we use AI to improve the job search process, making it faster and more efficient. One of our most exciting features is anonymous recruitment, reducing unconscious bias and leading to more equitable hiring practices.”
Furthermore, the platform’s global reach, enabled by remote work opportunities, has opened up the job market like never before. “Far from reducing job opportunities, AI is expanding them by creating a more efficient, inclusive, and human-centric recruitment process.”
It doesn’t sound scary once you look at all of the benefits of AI, right?
nPloy’s Plan for the Future
nPloy’s growth trajectory has been supported by successful funding rounds, with 2 million euros raised in 2022 and 1.8 million euros in 2023. Konstantin says that a new financing round is planned to sustain this growth.
“The success of our previous funding rounds has enabled us to scale operations, enhance our platform, and expand into new markets. Additional investment will support our ambitious goals, including expanding our global presence.”
In 2022, nPloy set a goal to expand into ten markets, and we have made remarkable progress, particularly through global remote job offerings, now available in the app. Rather than focusing on specific markets, we are committed to expanding our global reach, bringing talents and companies together worldwide.
As nPloy continues to innovate and expand, Konstantin is confident in the company’s ability to redefine the future of recruitment. By leveraging AI and focusing on inclusivity, efficiency, and global reach, nPloy is well-positioned to become a leader in the HR tech space.
“Looking ahead, our aim is to break down geographical barriers, making it easier for people to find the right jobs and for companies to discover top talent, no matter where they are. This global vision is at the heart of our growth strategy and drives our efforts to innovate and expand.”
In conclusion
We can boldly say nPloy is on a mission to shake up the HR world, making recruitment faster, smarter, and easier. With AI and global opportunities on the horizon, we're not just here to play the game - we're here to rewrite the rules. So buckle up, because the future of hiring is about to get a whole lot cooler.
