In a world where job seekers are as selective as they come, recruiters are facing one major question: How do you stand out in a crowded marketplace? If you’re tired of endlessly sifting through countless applications without finding the right fit, you're not alone! Building a strong employer brand can be just what you need to save your recruitment process from sinking into the abyss.
On top of that, understanding the cost of hiring can significantly impact your bottom line. Our team took the team to research the topic and found that the average hiring cost per employee can exceed $10,000, factoring in various direct and hidden costs associated with recruitment.
Buckle up as we’re about to dive into the essentials of employer branding and uncover how nPloy can enhance your recruitment strategy. We bet you don’t want to miss out on these insights that can transform the way you attract talent.
What is Employer Branding?
Employer branding is how your organisation is perceived as a place to work. It goes beyond cool job descriptions and fancy offices, it’s about the entire experience you offer - from the application process to employee retention. Statistics show that 75% of talents consider an employer's brand before applying for a job. nPloy’s most recent survey on Expectations of candidates and employers shows us where candidates research companies before applying for a job. It turns out that almost half of them (46%) rely on recommendations from friends and acquaintances. In the top three are also job platforms (71%) and social media (66%).
When done right, a robust employer brand can reduce hiring costs, improve employee engagement, and ultimately enhance your business. While we’re on the topic, let’s not forget that understanding the hidden costs of hiring (such as the time spent on interviews and onboarding) can further highlight the importance of a strong employer brand, as identified in nPloy’s findings.
Most common struggles recruiters and employer branding specialists face
- Competitive market
With record low unemployment rates, attracting top talent has never been more competitive. Candidates have options, and they often choose employers with a compelling brand story. - Bad reputation
Reviews can make it or break it and sometimes it takes a single negative review to tarnish your brand. Active management of your online reputation is crucial. - Misalignment with company value
When your branding doesn’t reflect your company culture, it can lead to hires that are a poor fit, increasing turnover rates.
How nPloy can help in boosting your company’s reputation
nPloy is not only a job-matching platform, but a game-changer for recruiters looking to build a strong employer brand. Here’s how:
- Proactive recruitment
With nPloy, recruiters can tap into a vast talent pool, proactively sourcing candidates who align with their company culture and values. By implementing effective recruitment strategies, companies can mitigate some of the high costs associated with traditional hiring processes, as highlighted by nPloy’s research. And candidates love it when an employer makes the first move. - Employer Branding and Recruitment Marketing included in the subscription
Let us tell your story in an authentic and engaging way. Each campaign we prepare has a tailor-made marketing mix for your recruitment needs. This allows you to present your employer brand effectively to attract the right talent. - Insights
We’re giving you all the data you need in order to refine your employer branding strategy based on what resonates with candidates. These insights can help identify areas of inefficiency within your recruitment process, potentially reducing hidden costs and improving overall hiring quality, as per nPloy’s extensive analysis that we have already mentioned at least three times. So maybe now it’s a good time to let you download it.
By leveraging nPloy’s tools, you can tackle your recruitment challenges head-on and build a brand that speaks volumes. So why not give us a call?
What can nPloy do for your brand
Let’s give you a real example. When Pontica Solutions, a Bulgarian BPO & ITO company, reached out, they were expanding their team into new markets in Bulgaria and Central Europe, and acquiring new projects in diverse industries. Throughout the years of our partnership we’ve had a few successful digital Employer branding campaigns and we’re gladly spilling the beans in our case study. Read more about how partnering with nPloy helped Pontica Solutions identify and attract the right talents for their open positions, drastically reducing the time and effort needed to find candidates. Hint? Our smart AI algorithm also played a huge role and led to higher quality hires and improved overall performance.
3 things you can do today to enhance your Employer Branding
- Be authentic
Share real employee stories and experiences to showcase your company culture. - Be present
Maintain an active online presence and regularly post updates on social media. The digital world is a great place to engage with potential candidates. - Be an encouraging
Motivate your employees to share their positive experiences online.
Bonus tip?
Trust our team to refine your Employer Brand strategy. We’re just a call away. Additionally, consider implementing a referral program, which can be a cost-effective way to source high-quality candidates and reduce overall hiring costs, as highlighted by nPloy’s research.
Remember, building a strong employer brand is no longer a "nice-to-have"; it’s a vital part of effective recruitment. By understanding the challenges and utilising powerful tools (like nPloy, hehe), you can attract top talent, reduce hiring costs, and improve employee retention.
FAQs
What is employer branding and why is it important?
Employer branding refers to how a company is perceived as a place to work. It includes everything from the hiring process to employee retention and the overall work experience. A strong employer brand is crucial because 75% of job seekers consider a company's brand before applying. A strong employer brand can attract top talent, reduce hiring costs, and improve employee engagement.
What challenges do recruiters and HR specialists face in today's job market?
Recruiters face several challenges, including a highly competitive market where attracting top talent is difficult due to low unemployment rates, giving candidates more options. There is also the issue of branding misalignment, where a company’s external branding does not accurately reflect its internal culture, leading to poor-fit hires and increased turnover rates.
How can nPloy help improve employer branding?
nPloy enhances recruitment by providing access to a vast talent pool, allowing recruiters to proactively source candidates that align with their company’s culture and values. It also supports employer branding by offering tailored recruitment marketing and employer branding campaigns that authentically showcase the company’s story. Additionally, nPloy provides valuable data and insights to refine employer branding strategies, which can result in higher quality hires and better overall performance.
