The job post - where a journey of a thousand miles starts. Crafting the perfect job ad isn’t just about listing responsibilities; it’s about painting a vivid picture that entices top talents to apply. 

1. Understand your audience

It’s all about them, not you

Start by putting yourself in the shoes of your potential candidates. What are they looking for in a job? What skills and qualities are they bringing to the table? Tailor your job description to speak directly to them, addressing their needs, aspirations, and dreams.

2. Get creative

Try to stand out

In a world overflowing with generic job ads, dare to be different. Inject some personality into your job descriptions. Use vivid language that matches the tone of voice of the company, and storytelling techniques to capture the imagination of your audience. 

3. Keep it short, sweet and clear

Go straight to the point

With attention span getting shorter and shorter, brevity is your best friend. Keep your job descriptions to the point, use bullet points to visually break up the text and make it easier to digest. 

4. Showcase your company culture

It’s more than just a job

nPloy’s annual research of candidates’ expectations shows that company culture is one of the most important things for candidates. Use your job description as an opportunity to give candidates a sneak peek into what it’s like to work at your company. Highlight perks, benefits, and the unique vibe that sets your company apart from the rest.

5. Be transparent

Honesty will (probably) never fail you

Nobody likes surprises when it comes to their career. Be upfront about the role, the expectations, and any potential challenges. We highly encourage you to share the salary - 95% of candidates consider this information as very important when it comes to applying for a job. Transparency builds trust which is the foundation of a strong employer-employee relationship.

7. Proofread

Would you apply for this position if you saw the ad?

Don’t be afraid to experiment, test different approaches, and see what works best for your audience. And remember, no job description is set in stone. If something isn’t working, don’t be afraid to tweak it until you find the winning formula.

These tips will help you write a job description that attracts top talents like bees to honey. Now that you have the perfect job ad, just post it on nPloy. It’s free.