How to accelerate talent acquisition with nPloy
Learn from
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1. Introduction
2. The Problem
3. The Solution
4. The Results
4. The Future
You may not know that LDC stands for Louis Dreyfus Company B.V., but you have undoubtedly bought from them. Founded in France back in 1851, nowadays the company is a global merchant, involved in agriculture, food processing, international shipping, and finance. And if you find it harder to grasp exactly how big this 170 year company is, let us tell you that LDC helps trade 11 billion tons of goods annually around the world, they farm around 30,000 hectares of citrus groves in Brazil, and are the world’s third-largest juice processor and merchant.
LDC set foot in the Bulgarian market in 2014. The company's primary focus was to provide internal accounting and financial services to the different companies of the group. In only a few years, the office grew its Shared Business Line and Center of Excellence with functions, such as IT, Freight, Credit Risk, Insurance, HR and many more.
Did you know: In 2023 Louis Dreyfus Company Services Bulgaria was recognised as a Great Place to Work. This comes as a reflection of the great culture, career opportunities, security and dedication of the company to continue to grow and ensure its people are respected and motivated to work for the company.
Naturally, a company of such a huge scale employs a lot of people globally. As of today, more than 400 people work in Bulgaria, and the company keeps on expanding. In fact, the Sofia based office is one of the largest and most valued ones in the European, Middle East and African countries.
The partnership between LDC and nPloy dates back to 2022. Since then we have completed a few Recruitment Marketing and Employer Branding campaigns together. Let’s take a trip down memory lane and see how far we have come together.
Growing the team in Bulgaria has been a strategic decision for LDC, powered by the fact that the collaboration between existing teams in Bulgaria has proven to be highly efficient. On another note, expanding the local team allows the company to streamline communication and further optimise project outcomes.
Here’s what Elena Kasapinova, Talent Acquisition Coordinator, says about the people they’re looking for:
“We seek talented individuals across various experience levels, from entry-level with eagerness to learn to seasoned professionals with strong domain expertise. We have opportunities for both individual contributors and those who thrive in leadership roles.”
Sounds good, and now what?
LDC were facing three challenges:
• Balancing technical skills with the right cultural fit for their collaborative environment.
• Despite Bulgaria’s strong talent pool, the competition for skilled professionals, particularly in senior positions, remains fierce.
• Seasonal fluctuations in candidate availability.
Focused on the task, the team tried various ways in order to get qualified candidates, including posting the job ads on different platforms and participating in mentorship programs in order to meet potential candidates in person and see if they’re interested in the open positions. And while such efforts cost a lot of time and money, they proved to be inefficient - they brought a large number of applications, but some of them lacked the specific skills or experience LDC were seeking.
Well, not to brag but this sounds like a job for nPloy.
It may be because of our ever growing candidate database (a.k.a. Talent Pool) that allows you to proactively search for candidates and filter user profiles based on predefined criteria. Plus, once you like a candidate based on their resume, you can invite them to apply by sending a Match Request. Candidates receive a message on their phones, and you get bonus points for being a cool employer. Employer Branding options are included in your subscription and we’d love to explore different opportunities of working together.
“Prolonged vacancies due to recruitment difficulties have resulted in increased workload for our existing team members. This can lead to potential delays in meeting project timelines, ultimately impacting our overall business goals.”, Elena says.
It may also be because of our matching algorithm powered by AI, that only shows your job ad to the most qualified candidates.
Turns out LDC and nPloy were indeed a match. When considering which platform to use, a few of our features were key differentiators. Here’s how Elena wraps it up:
“Easy application process, fresh adverts, designs and vision for the recruitment. nPloy stood out for the following features:
Advanced candidate matching
Data-driven insights
Strategic alignment"
So, we had the problem present and we had the means to solve it. Here’s how we did it.
We know AI is still the talk of the town, but what does it mean in the context of recruitment?
Elena says nPloy’s AI-powered sourcing and screening process offers more than one advantage. And here’s how:
Targeted Outreach
" nPloy utilises AI to identify and target candidates with the specific skills and experience we require, going beyond just keywords on resumes. This ensures a higher calibre of applicants who are a strong fit for our needs.”
Indeed. Once you post a job on nPloy and enter the skills you’re looking for in a candidate, our algorithm shows your job ad only to talents who have these skills. No more wasted time for them, no more wasted time for you.
“Unlike traditional methods where candidates apply to open positions, nPloy's AI proactively identifies potential candidates who may not be actively searching but possess the qualities we seek. This expands our talent pool and helps us discover hidden gems.”
Also true. And besides AI, you can also be proactive and invite candidates to apply. It takes one click to send someone a Match Request and open the door for them to join the company.
“The AI streamlines the screening process by filtering through a large volume of resumes efficiently. This frees up our time to focus on in-depth interviews with the most promising candidates.”
Well, of course! We know you have more important things to do.
Thanks, Elena! 😊
Hire smarter with AIBut that’s not all. Besides AI, we’re also harnessing the power of social media to reach the best candidates.
Since the beginning of our collaboration back in 2022, we have completed 2 Employer Branding campaigns and 1 Recruitment Marketing campaign. Here’s how it all went down.
Nice visuals, right?
Ping us to discuss your hiring needs so we can design the best ones for your company.
Let’s see some numbers:
The first Employer Branding campaign ran in 2022. In September the same year we did a second one, and in July 2023 we had a Recruitment Marketing campaign focused on open positions only.
Both EB campaigns included a key visual, as well as benefits carousel and jobs carousel. We did not skip emails and push notifications, as well as organic posts.
The cost per click for all of the campaigns was below average for the selected audiences. And you know how the saying goes - the lower the CPC, the more engaged the audience.
Numbers don’t lie, but they’re not as heartwarming as hearing that someone has found their dream job.
“We've had several positive experiences using nPloy to identify top talent. In fact, we've successfully filled a number of positions through the platform, and the candidates we hired are exceeding expectations in their roles. They've quickly become valuable members of our team and are making significant contributions to the company.” Elena says. And we couldn’t be happier."
While we’re treading carefully in order not to spoil it, it’s safe to say we’re already working on our next campaign with LDC. We want to keep exploring the benefits of digital marketing and help both the company and the talents find the best fit.
There’s no doubt that “nPloy's Recruitment Marketing and Employer Branding campaigns have had a demonstrably positive impact on our company's recognition as an employer.” and we are extremely happy to hear such praise. Our teams agree that advertising on social media has it’s benefits:
“The campaigns have attracted a wider pool of qualified candidates, many of whom express awareness of our company culture and values.”
Our PPC master is indeed precise in targeting.
“nPloy's creative and engaging campaigns have helped us project a more dynamic and attractive employer brand, making us stand out in the competitive recruitment landscape.”
Our design team loves letting their imagination run wild while also respecting your brand’s guidelines.
“We track key metrics such as website traffic and social media engagement, and we've observed a significant increase since partnering with nPloy. These data points provide clear evidence of the campaign's effectiveness in boosting our employer visibility.”
Count on us to send a report after each campaign, providing all the numbers and insights you need.
Now more than ever AI is reshaping the way we think about recruitment.
“Collaborating with nPloy has significantly transformed our view of AI's potential within recruitment and talent management. Overall, nPloy has been instrumental in showing us the immense potential of AI within recruitment. We are excited to see how this technology continues to revolutionise the way we attract and hire top talent. The application process is very easy and the target groups can be reached easily.” Elena adds.
We’re curious to see where this path will take us. One thing is for sure - if you're ready to transform your recruitment process like LDC, our team is always a call away.
Book a demo with nPloyand let AI change the way you think about recruitment. There's a smarter way and nPloy's here to make hiring a breeze, and ultimately make Mondays brighter.
if you want to see your story among the successful ones.
